When we hear the word “diversity,” our minds often go first to identity politics or visible differences. When we hear “neuro,” we might picture complex diagrams of brain synapses—unless we’re academic researchers, in which case we probably think of journal articles and clinical terminology. But there is a space where these two words come together meaningfully, and it is in the term neurodiversity. We celebrate diversity in other areas of life—we praise cultural differences, we admire unique artistic styles, we embrace unconventional thinkers in tech and business. Why then, when it comes to neurological diversity, do we so often revert to labels that carry shame or imply deficiency? The following blogpost sheds the light on these questions, please read on and discover what this term refers to and how your company is touched upon by it.