WeAreOpen presented this year's national campaign at the OPEN Conference. In the campaign film, 33 company leaders collectively voted to build a non-judgmental, open, and inclusive corporate culture. "An inclusive approach is not only good for our hearts, it's also good for our wallets. It's the perfect tool to impress your boss and your colleagues at the same time," said György Nagy, Head of Sigma Technology Hungary.  

The campaign has a dual purpose. WeAreOpen wants to raise awareness that openness is a value. Diversity and inclusion are proven by countless studies and examples of companies both abroad and in Hungary to increase companies' profitability and innovation capacity, promote employer branding, and increase employee engagement and personal comfort.

On the other hand, WeAreOpen also aims to increase the number of companies that take meaningful, strategic steps towards a diverse corporate culture in relation to the social pillar of the ESG framework. WeAreOpen is a social enterprise that is unique in Hungary in its ability to cover the spectrum of services related to building an open corporate culture, from auditing companies, through employee surveys and strategy development, to the implementation of concrete actions.
"Acceptance and diversity are not only a social value but also a business value and interest. DEI is about the people your companies employ, who produce and create, and the communities you serve with your products. Diversity is really about all of us." - said Helga Sásdi, Chair of the Board of Directors of WeAreOpen.
Nóra Várady, CEO of WeAreOpen, said: "The ESG approach increasingly demands that diversity and inclusion is not just a CSR and employer branding tool, but a real commitment that needs to be demonstrated in annual reports."

The campaign film runs on RTL and AMC platforms, as well as national media, Forbes, Ringier, Elle, Marie Claire and for the rest of the year.
The leaders featured in the campaign and their companies: Peter Arvai - Prezi, Miklós Bán - espell translation and localization, Márton Beck - MindMiners Collective, Judit Endrei- Kiss - RTL Magyarország, Zsuzsanna Friedl - Telekom HU, Márton Galambos - Forbes Hungary, Julianna Kulczycki - bp, Istvan Lenk - Eaton, Mádai Vivien - ELLE, Ivan Muck - ff. next, György Nagy - Sigma Technology Hungary, Erika Papp - CMS Hungary, Mihaly Papp - BlackRock, Viola Katalin Petra - Google, Veronika Špaňárová - Citi, Tóth Alexandra - NLC (Central Médiacsoport Zrt.), Tóth-Szántó Krisztina - Marie Claire (Central Médiacsoport Zrt.), Nóra Várady - WeAreOpen, Katinka Zinnemers - Abacus Medicine Hungary Kft.

Other open companies joining the campaign: AMC Networks, BD, Bosch Magyarország, CIB Bank, Continental, Digic Pictures, Gemius, GoTo, Hammel & Hochreiter Business & Management Consulting Kft., MSCI, Publicis Groupe Hungary, Ringier, Skanska, Starge - A Leadership Resources Company, Trivium

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Marie Claire
Our Manifesto campaign was highlighted on Marie Claire.
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